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who we are

Yokohama-ATG Tires (Y-ATG) is a fully owned subsidiary of The Yokohama Rubber Company (YRC), Japan. At Y-ATG, we know that you aren’t just running your vehicles on our tires but also your businesses. We deliver value by manufacturing quality products that come from innovation and advanced research & development.

We are known for the ability to provide customers, both aftermarket and OEM, with Application-Specific, Purpose-Built tires. From fields to mines to factories to forests, we offer solutions for various necessities. We don’t just create, but we also customize, anticipate and deliver.

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Galaxy enters the UTV/ATV tire segment, with the launch of Hulk PSX and Everest PSX
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Tuesday, July 14, 2026

Hiratsuka/Charlotte/Amsterdam/Mumbai, May XX, 2026: Galaxy, a leading global brand of construction, earthmoving and material handling tires, enters the fast growing UTV/ATV segment with two flagship patterns - Hulk PSX a…

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Alliance Tires brings Agri Star II Row Crop to the UK at LAMMA 2026
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Friday, January 23, 2026

Birmingham, January 2026 – Alliance, a leading global brand of agricultural and off-highway tires under Yokohama-ATG, will exhibit at LAMMA UK 2026, where it will showcase the Agri Star II Row Crop tire to the…

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Alliance Introduces the Agri Star II Row Crop Tire at Agritechnica 2025
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Thursday, January 22, 2026

Hanover, November 13, 2025 – Alliance, a leading global brand of agricultural and off-highway tires, is excited to announce the launch of its latest breakthrough in agricultural technology—the Agri Star II Row Crop…

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Galaxy unveils its latest tyre innovations at CII EXCON 2025
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Thursday, January 22, 2026

Showcases a wide range of tires for material handling, earthmoving and construction industryNational/Bangalore, 9th December, 2025: Galaxy, a leading global brand of construction, earthmoving and material handling tires,…

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Know YOKOHAMA-atg

We have a presence in over 120 countries across 6 continents with world-class R&D centers & 3 manufacturing facilities, which helps us to understand the unique needs of farmers, contractors and other end-users across the globe. This knowledge strengthens our focus of providing customized solutions, which has helped our brands, Alliance, Galaxy & Primex, in becoming the preferred choice of customers across the globe.

Latest Blogs

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UTV tires
How Can You Extend the Life of Your UTV Tires? A Complete Maintenance Guide
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27 Aug 2026

You can extend UTV tire life mainly through three habits: keeping tire pressure within specifications, matching tread pattern to terrain and rotating tires on a fixed schedule. Skipping any one of these accelerates&…

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Agriculture tyres
How Agri Star II's Stratified Layer Technology Helps Protect Crops During Monsoon
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30 Jul 2026

Monsoon season brings heavy rainfall that turns agricultural fields into waterlogged, muddy terrains. For farmers, operating heavy machinery under these conditions poses a severe risk of crop damage, soil compaction and…

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UTV Tyres
How to Read ATV Tire Sizes and Sidewall Markings
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30 Jul 2026

Understanding how to read V tire sizes is essential for maintaining your vehicle's performance, safety and traction. The numbers stamped on your tire sidewall indicate its exact dimensions, construction type and wheel co…

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Agriculture tyres
How Does the Alliance Agriflex+ 372 CFO Tyre Boost Load Capacity?
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30 Jul 2026

The Agriflex+ 372 radial tractor tyre from Alliance addresses the extreme weight challenges of modern cotton harvesters. By utilising Cyclic Field Operations (CFO) technology, this tyre delivers a 55% temporary load…

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