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who we are

Yokohama-ATG Tyres (Y-ATG) is a fully owned subsidiary of The Yokohama Rubber Company (YRC), Japan. At Y-ATG, we know that you aren’t just running your vehicles on our tyres but also your businesses. We deliver value by manufacturing quality products that come from innovation and advanced research & development.

We are known for the ability to provide customers, both aftermarket and OEM, with Application-Specific, Purpose-Built tyres. From fields to mines to factories to forests, we offer solutions for various necessities. We don’t just create, but we also customize, anticipate and deliver.

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Galaxy enters the UTV/ATV tire segment, with the launch of Hulk PSX and Everest PSX
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Tuesday, July 14, 2026

Hiratsuka/Charlotte/Amsterdam/Mumbai, May XX, 2026: Galaxy, a leading global brand of construction, earthmoving and material handling tires, enters the fast growing UTV/ATV segment with two flagship patterns - Hulk PSX a…

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UK field tests highlight impact of tyre pressure in transport work
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Tuesday, July 7, 2026

Amsterdam, June 2026: Can tyre pressure really make a measurable difference to fuel consumption in everyday farming operations? Recent field demonstrations in the UK suggest the answer is yes — particularly in mixed tran…

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Alliance Demo Day in France visualises the impact of tire setup beneath the surface
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Tuesday, July 7, 2026

Vermelles, France, 21 May 2026: Soil compaction is widely recognised as one of the long-term challenges in modern agriculture, yet the effects taking place beneath agricultural machinery are rarely visible in everyday fi…

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Alliance Tires Field Day in Sicily puts it to the test
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Tuesday, July 7, 2026

Caltanissetta, Italy, May 2026: Can something as simple as tire pressure make a visible difference in the field—and even have a measurable impact on fuel consumption? At a recent Alliance Field Day in Sicily, that q…

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Know YOKOHAMA-atg

We have a presence in over 120 countries across 6 continents with world-class R&D centers & 3 manufacturing facilities, which helps us to understand the unique needs of farmers, contractors and other end-users across the globe. This knowledge strengthens our focus of providing customized solutions, which has helped our brands, Alliance, Galaxy & Primex, in becoming the preferred choice of customers across the globe.

Latest Blogs

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Agriculture tires
What the Alliance Agri Nova Does Differently — and Why It Matters in the Field
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01 Sept 2026

The Alliance Agri Nova is considered as a best R-1 bias tractor tyre that uses a wider tread lug width, Modern Multi lug design and a square profile to improve field traction, reduce soil compaction and su…

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Earthmover tires , OTR tires
How to Choose OTR Tyres for Construction, Industrial and Earthmoving Equipment
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27 Aug 2026

One of the best OTR tyre for construction industrial & earthmoving equipment that is matched to three factors: your machine type, the ground conditions on site and the load-and-speed demands of th…

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Agriculture tyres
How Agri Star II's Stratified Layer Technology Helps Protect Crops During Monsoon
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30 Jul 2026

Monsoon season brings heavy rainfall that turns agricultural fields into waterlogged, muddy terrains. For farmers, operating heavy machinery under these conditions poses a severe risk of crop damage, soil compaction and…

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UTV Tyres
How to Read ATV Tire Sizes and Sidewall Markings
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30 Jul 2026

Understanding how to read V tire sizes is essential for maintaining your vehicle's performance, safety and traction. The numbers stamped on your tire sidewall indicate its exact dimensions, construction type and wheel co…

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